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Current Advertising - Print

Corporate Print Ad Campaign Differentiates Chubb for Its Financial Strength and Exceptional Claim Service

Chubb's corporate print advertising campaign reminds commercial and personal insurance purchasers and their agents and brokers that an insurer is only as good as its financial strength and its willingness to pay its claims in a fair, prompt and hassle-free manner.

The campaign’s development was driven by the insight that customers view insurance as a commodity product ... until the moment when they have a claim. It is then that Chubb’s superior claim service makes them appreciate the difference that Chubb makes in their lives. The ads are also highly relevant to insurance buyers and recommenders who must also consider the insurance company’s financial strength.

Six ads that make up the campaign bring these thoughts to life in a simple but powerful headline:  "Who insures you doesn't matter. Until it does." A tagline “Financial Strength and Exceptional Claim Service” provides Chubb’s key differentiators.

All six ads are running in national business, finance and consumer magazines; in newspapers; and in national and regional insurance trade publications.

To view the campaign, click on the ads below: