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Americans Pick Cleanliness Over Hotel Security, According to Survey

WARREN, NJ, August 22, 2011-- Americans rank cleanliness (43%) over security (11%) as the most important factor in selecting a hotel, according to a survey conducted on behalf of the Chubb Group of Insurance Companies. Price and location were top factors for 23% and 19% of respondents, respectively.

The survey also showed that 84% of Americans would not refrain from traveling for business on September 11, 2011, the 10-year anniversary of the 9/11 terrorist attack. Fewer than one in five of Americans are fearful of flying on September 11, 2011, while only 16% are fearful about flying on an airplane on a national holiday.

“Travelers should take safety precautions more seriously, and travel security should be higher on their checklist than cleanliness,” said Jim Villa, a senior vice president and North American manager for Chubb’s Accident & Health business. “It seems that more people are concerned about housekeeping than security.”

In other survey findings regarding the 9/11 anniversary:

  • Nearly one-third of respondents would be concerned about being near a nuclear power plant on September 11;
  • 22% would avoid a chemical plant;
  • 18% would avoid entering a sports stadium or entertainment venue with a large crowd of people;
  • 16% would be concerned about being near an oil refinery;
  • 13% would be concerned about being near a military base;
  • 14% would not take a cruise;
  • 11% would not take a train; and
  • 9% would avoid taking a ferry.

Chubb’s survey of 1,000 participants was conducted by Opinion Research Corporation, an independent public opinion and market research firm, in June 2011.

The member insurers of the Chubb Group of Insurance Companies form a multi-billion dollar organization providing property and casualty insurance for personal and commercial customers worldwide through 8,500 independent agents and brokers. Chubb's global network includes branches and affiliates throughout North America, Europe, Latin America, Asia and Australia.