In line with Chubb’s strength in high-net-worth home and contents insurance via our Masterpiece product and claims service, AO24 provided the opportunity to drive greater visibility among HNWIs.

In addition to Masterpiece television commercials and digital and print advertisements in premium media environments, we delivered a high-impact product-level activation in Rod Laver Arena.

The ‘Masterpiece Upgrade’ took place during every session of tennis on Centre Court during AO24 – offering two lucky fans the ultimate VIP experience including an upgrade to premium seats and personal waiter service, helping reinforce Chubb Masterpiece as Australia’s leading insurance product for prestige homes and contents. 

Pleasingly, our research post event showed the activity was effective in not only driving greater awareness of Chubb Masterpiece, but also consideration among this very discerning audience looking for a superior level of cover for their high value homes and valuables.

For more information, read more on our Masterpiece Home & Contents.