Set yourself apart
In some industries, sales professionals may consider matching competitive offers. But in doing so, they risk devaluing their original recommendations and cheapening their image.
Differentiate yourself
Research shows that only 39% of sales professionals believe what they offer is meaningfully different.*
But you must be able to sell your value and differentiate the strategy, products, and services you provide.
*Reilly Training research
Document points of differentiation
To get started, discuss these ideas with your team:
The suite of products and services we offer
How is it different and better than what our competitors offer?
Our agency
How are we different from our competition?
Our people
What makes us stand out?
Start with this simple worksheet
By identifying the differences that make you outstanding in the market, you’ll be able to better explain to clients what makes your offering different.
Reinforce the value you deliver
Once your clients have made a purchase, they may experience remorse – especially if they’re bombarded with mailers and campaigns advertising cheaper premiums.
Thank, remind, and audit yourself
Find resources to help grow and retain your business by winning the new purchasing journey of successful families and individuals.
